Haunted M&Ms
// AXIS - 3 Finalists
// CAPLES - Bronze
// SPIKES ASIA - Shortlist
// AXIS - 3 Finalists
// CAPLES - Bronze
// SPIKES ASIA - Shortlist
Using a mysterious, time-proven haunting technique, we filled everyone's favourite candy with ghosts. The Halloween activation took place over a 13-day period in Alberton Manor - New Zealand’s most haunted haunted location. Apparently. Spooky stuff.
The entire process was aired as the longest continuous live broadcast on M&M’S Facebook page, with the candy available for purchase.