The Mistake Report
// CANNES - Finalist
// NZ EFFIES - 4 Silver
// AXIS - 1 Silver, 2 Bronze
// ADSTARS - Silver & Bronze - Use of Data
// THE BEST AWARDS - Bronze
// CANNES - Finalist
// NZ EFFIES - 4 Silver
// AXIS - 1 Silver, 2 Bronze
// ADSTARS - Silver & Bronze - Use of Data
// THE BEST AWARDS - Bronze
New Zealand is one of the safest places in the world to live, but New Zealanders are not safe people. Their adventurous, do it yourself attitude is a point of pride, but leads to a lot of mistakes. So, State Insurance conducted a two year data audit — one of the largest in insurance history to help avoid mistakes before they’re about to make them.
4M+ data points from claims, weather, statistical and transport data were analysed to create The Mistake Report. An annual report that helps a nation learn about the mistakes they’re most likely to make on specific days of the week, times, locations — even names of people most likely to make them.
4M+ data points from over 210,000 claims combined with weather, transport, police and statistical data.
State’s algorithm queried data through a multi-dimensional matrix to identify patterns: the same mistakes, made at the same times, on the same days by the same type of people.
